How to not start your own website

19 maio

First of all think, why do you really need a website? In fact, there were dozens of reasons for someone do it some years ago, but today, there are few good grounds for spend money, time, and patience to create your very own home page.

My first piece of advice is simple: Your 13-year old nephew may know more about the future of the internet than most 30-year old experts. But no, he probably can’t create a glorious home page for you or your company. The Internet is just a few decades old, but it has been reinvented every couple years because people change their needs: children are getting on internet, mothers signing up on social networks, teenagers are running alway to mobile chat, and these tools will never be enought because people always want more, and the people make all systems blow. Ok, take a breath to go on.

For me, often a website is a race toward mediocrity, proof of this is that people pay media houses to buy some WordPress theme sold to thousands, make some changes on colors and logo, add a lot of unnecessary content and an image of someone smiling from Shutterstock, only to say “We are on Sesame Street and we open at 12.30!”. But they forget that Foursquare and Google Maps can do that for free with better results. Do you have photos? Instagram or Pinterest will help you. How about talk with your client? Facebook pages are public, just redirects your domain to the page and be happy. If you want to start selling online, maybe Shopify, Weebly or even old friend Ebay can help your company rise.

There’s an enormous gap between Amazon and the local business. It’s very important to offer your product to the client but a static home page will not increase your profits. Think about putting your energy on what your client needs using all that the internet can offer, without having to re-inventing the wheel.

What are your intentions for my new internet?

What are your intentions for the new internet?

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