Tag Archives: english

The “dot” and the word that follows it

20 maio

No more hesitation, the moment of truth has come and now it’s all about your imagination and GoDaddy’s domain search saying the magical words: Good news, this domain is available. If you already did this, you will understand what I mean, or if not, maybe you will never have this misfortune of searching through dozen of names till you find an available one.

I'm feeling lucky about taking over the internet

The perfect-good-name.com represents a great opportunity for brands, recently Facebook bought fb.com for $ 8.5 million. Hotels.com domain, today the most popular hotel booking website, was bought for $ 11 million in 2001, two years later the company was acquired in a $ 1.1 billion deal. Evidently, the numbers are really impressive but the domains are losing relevance in a new internet.

In the next years, the Internet will be invaded by new generic domain extensions like .shop, .technology, .microsoft, .london and .guru, these domains will be on the same level as others Top Level Domains such .com and .org and they are already available for purchase. Will this change the relevance of the domains? I say that in no more than 5 years and these domains will not even exists.

Search engines will contribute first to this near future. While hundreds of new domain extensions will be great for new brands, they will be perfect for fraud too. All sizes of brands will loose some important domain names due to fraudulent activities. Like a super hero saving the brands, the search engines will intervene in search results ignoring the keywords that appear in domain name. Without relevance, why does the domain name needs to be so perfect?

Today, new users don’t care about domain name. Yes, observe a child or any new internet user and you will see that they don’t actually use the address bar to type the complete domain name, they know Google and Google says what is good for them. They might write the complete domain name in the search box but not in the address bar, but if they do it right it’s not a problem because the DNS can do it work. So, if the user just searches, why do the companies need a domain name?

Feeling lucky, take over the world. Come on, if you own the biggest search engine in the world and you make the most used internet browser, and this browser is silently updating itself every week, why do your users really need memorize a domain name? That’s easy. No search results, no money. But if you were the faraway second biggest search engine of the world and you make the second most used internet browser, why does your user really need to see the search results? Think about it. This is all still in its early stages.

How to not start your own website

19 maio

First of all think, why do you really need a website? In fact, there were dozens of reasons for someone do it some years ago, but today, there are few good grounds for spend money, time, and patience to create your very own home page.

My first piece of advice is simple: Your 13-year old nephew may know more about the future of the internet than most 30-year old experts. But no, he probably can’t create a glorious home page for you or your company. The Internet is just a few decades old, but it has been reinvented every couple years because people change their needs: children are getting on internet, mothers signing up on social networks, teenagers are running alway to mobile chat, and these tools will never be enought because people always want more, and the people make all systems blow. Ok, take a breath to go on.

For me, often a website is a race toward mediocrity, proof of this is that people pay media houses to buy some WordPress theme sold to thousands, make some changes on colors and logo, add a lot of unnecessary content and an image of someone smiling from Shutterstock, only to say “We are on Sesame Street and we open at 12.30!”. But they forget that Foursquare and Google Maps can do that for free with better results. Do you have photos? Instagram or Pinterest will help you. How about talk with your client? Facebook pages are public, just redirects your domain to the page and be happy. If you want to start selling online, maybe Shopify, Weebly or even old friend Ebay can help your company rise.

There’s an enormous gap between Amazon and the local business. It’s very important to offer your product to the client but a static home page will not increase your profits. Think about putting your energy on what your client needs using all that the internet can offer, without having to re-inventing the wheel.

What are your intentions for my new internet?

What are your intentions for the new internet?

The Mosquito Coast (book report)

12 out

The Mosquito Coast is a Paul Theroux’s adventure book first published by Hamish Hamilton in 1981 and retold by Robin Waterfield for Penguin Books in 1995. This is a story of a visionary man who leaves the United States in search of a better life, but makes a few mistakes that put the lives of your family at risk. All the story is told from the view point of his son Charlie, who admires his father.

The story begins in Hatfield, Massachusetts, where Allie Fox, the Father, lives with his patient wife and four children. He’s a clever and independent man who rejects the american way of life and believe that the country will be completely destroyed by war.

In search of a new lifestyle and fleeing to the United States, he moved with his wife and four children to Central America, more precisely to Jeronimo, a place that he believed to be untouched by modern man. He was always right and no one dares to counter it, do not even know it ends up being persuaded by their stories and doing what he wants.

Arriving in Jeronimo, Allie recruit all labor that can be achieved, including the Maywits, a family that lived on the land before him, but he managed to convince that did not belong to the place. All help was needed to build something that only he knows what it is, something big and loud that touches the fear of everyone involved, including his sons Charlie and Jerry.

The invention was named Fat Boy, it’is an ice maker, something amazing and innovative but that the “savages” did not see the value, after all, they kept on ice if they only ate things just harvested?

Allie is unfazed by the lack of initial interest and go looking for wild places, but finding people who are already known ice brought by the missionaries. Angered he goes even further, but this quest is a tribe that did not receive very well and apparently remains white men as prisoners.

Upon returning home, Allie finds his wife alone with twins daughters, April and Clover. The Maywits, who responded by that name but is called Ropers, had been taken by missionaries to civilization.

Days after his return, the men who seemed to be kept as prisoners broke into her home, armed and with expressions not friendly. For the first time, Allie was afraid, he realized that these people did not wish to leave and then uses the Fat Boy as a trap, offering it as a safe place to spend the night.

In the middle of the night, Allie woke up Charlie and goes to the Fat Boy. They locked the men in and turn on the machine, the cold would kill them within minutes, but the men started shooting and then the explosion came. All around the Fat Boy started a fire and the chemistry poisoned everything.

After the explosion the Fox family lost everything, but Allie needed losing everything to realize that was wrong. Now, he wanted to start again, but it was late, he had lost the trust of his family and also his sanity.

The Fox family lived for a time like scavengers, living off scraps and Allie became violent as to blow up a church. His sons turned against him when they discovered that the United States had not been destroyed and the first chance he had away from his wife and children, Allie committed suicide.

The Mosquito Coast is a great adventure that shows the thoughts and feelings of a person who believes he is creating a better world, who are ahead of everyone, but it was too far to try to prove his theory.

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